FTC Blogger Regulations

Hmm, apparently the lovely FTC (or Federal Trade Commission here in the swanky US of A) have decided bloggers need to start giving more info about what they review and as I am now a resident of aforementioned US of A, I’m prettty sure that means mean.

So basically, the FTC want bloggers and endorsers (I think they mean celebs…) to fess up about how they come across the things that they review/endorse so no one gets duped into thinking that Eva Longoria really does colour her hair at home under the kitchen sink. Which she might, I just can’t see it. To make this as painless as possible, I’m going to start tagging posts with where i got the product I’m raving about – Press Sample, Personal Purchase, Gift, Shoplifted. Only kidding, I wouldn’t tell you if I shop lifted it. That would be madness. If there’s anything else, I’ll let you know.

In other news, there is a very loud Columbus Day parade going down Fifth avenue outside my office window. And I’m on the 18th floor.
New York is not always as glamorous as you might think.http://0

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